Subscribe To KDP Select or not to KDP Select | BLOG | Andrew Levkoff

To KDP Select or not to KDP Select

In my first novel, The Other Alexander, it took me a short while to build up a head of steam (or so I've been told by several discriminating readers who my wife tells me I cannot remove from our Christmas card mailing list). That may be the case here within this post. If you've no time to waste, to read my evolving views on whether or not to join Amazon's KDP Select program, skip down to the œ.'s KDP (Kindle Direct Publishing) Select program has been batted back and forth from every independent author and publisher from here to Singapore and back. Is it a sellout or a way for struggling artists to be seen and sold by the Jupiter of our solar system's publishing planets? If you sign one of your books up for KDP Select, you must agree not to publish that ebook with any other company: not Apple, Kobo, Smashwords or the six-year-old kids selling paperbacks with lemonade on the corner.

If you join, your books can be loaned out in the Kindle Lending Library, and each time that happens, you get about two bucks. You can also select five days during each 90-day sign-up with KDP to list your book for free, which will hopefully skyrocket your ratings and subsequently increase your at-money sales. Finally, you will be eligible for 70%, not 35% royalties for books sold in India.

uneasy spirits
Every struggling author already knows all this. I was spurred to write this entry when I read an article in this month's Association of Independent Authors, "7 Things Joining KDP Select Can and Can't Do for You," posted by M. Louisa Locke, a quite successful author of San Francisco historical mysteries. Here's a plug and a link:

Ms. Locke argues that if your book is on one of Amazon's bestseller lists or high up in one of the popular browsing categories, then members of Amazon Prime can borrow your book for free and you can cash in. In 2012, she earned over $8,000 in this way with her two books, Maids of Misfortune and Uneasy Spirits. Imagine how well she did with regular sales! Congratulations, Ms. Locke! The author also says that offering certain books for free (which Amazon will only let you do if you sign up for KDP Select) has brought her increased revenue through additional visibility.

œ If you are just getting started, as I am, KDP Select is a way of admitting that you need a leg up, and Amazon's program is a generous lift in the right direction. No one, by a factor of about 10, can come close to matching the marketing power of, so while I am building a following, I don't believe I am hurting the self-publishing industry as a whole by cutting my books off from Smashwords (whom I deeply respect) or from any other venue. I don't sell that many books to begin with (between 100 - 200 a month), so giving Amazon the "monopoly" of my books means losing only a couple of sales at most at those other virtual stores.

However, in my opinion, an author that has achieved a certain level of success, and each knows what that must mean monetarily, ought to leave KDP Select. In the long run, books should be available everywhere in every format. If the reader is the true leader of this new revolution in publishing, then she and he ought to be able to find
any book they want wherever they want in any format. If and when my writing feathers become stable enough to fly on my own (they won't, if I keep writing pathetic metaphors like this), I'll tumble from the warm, nurturing nest of Amazon's KDP Select program and find my way back into iPads, Nooks and Sonys. Splat.
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